Comparison · Checked
Typeform vs. Tally: which form builder fits you?
Typeform and Tally are both good, but they’re built differently. Typeform made one-question-at-a-time forms popular and has a deep set of paid features: payments, Salesforce, roles, and drop-off reports. Tally gives away a lot for free, including unlimited submissions within fair use, payments, and Zapier, in an editor that works like a text document.
We make trulyform, a third option, so we’re not neutral. We’ve kept that in mind: every Typeform and Tally figure below comes from their own pricing and help pages, checked on the date shown, and every section says when you should pick one of them over us.
- Want free, high-volume forms or payments without paying? Tally.
- Need Salesforce, team roles, multiple endings, or detailed analytics, and have the budget? Typeform.
- Want Typeform-style one-question forms, your team included, and HubSpot built in, for $12/mo or free? trulyform.
At a glance
Prices in USD, billed monthly. Yearly prices are below the table.
| Plans and features | Typeform | Tally | trulyform |
|---|---|---|---|
| Free plan responses | 10 / month, 1 user | Unlimited, within fair use (Tally gives 50,000/mo as an example of heavy use) | 100 / month, including unfinished responses |
| Lowest paid plan | Basic: $39/mo, 100 responses, 1 user | Pro: $29/mo, unlimited within fair use | Pro: $12/mo, 2,000 responses |
| Mid plan | Plus: $79/mo, 1,000 responses, 3 users | Not offered | Not offered |
| Top self-serve plan | Business: $129/mo, 10,000 responses, 5 users | Business: $89/mo | Business: $29/mo, 10,000 responses |
| One question at a time | Yes, the default format | Yes: add a page break after each question (/page). Single-page by default | Yes, every form, on phone and desktop |
| Other layouts | One question per screen | Several questions per page, columns, document-style content | One question per screen |
| Team members | 1 / 3 / 5 seats (Basic / Plus / Business). Roles and permissions from Plus | Unlimited members from Pro | Unlimited teammates on every plan, including Free. Everyone edits; the owner manages billing |
| Payments in forms | Yes, from Basic (Stripe; Typeform’s plan guide also lists PayPal) | Yes, Stripe, on Free | No |
| Endings | Multiple endings (Typeform’s plan guide lists them from Basic) | Custom thank-you page, redirect on completion | One ending screen |
| Partial responses | From Basic. Plus includes 1 partial-submit point; Business includes 3 | Pro | Pro and Business |
| HubSpot | Native integration | Through Zapier or Make | Native, on every plan |
| Other integrations | Many native apps (Sheets, Slack, Airtable, Mailchimp, Calendly…) and 500+ via Zapier. Salesforce from Business | Sheets, Notion, Airtable, Zapier, Make, webhooks, and more, on Free | Google Sheets, Google Drive, Slack, HubSpot, Notion, and Airtable, plus webhooks, on every plan |
| MCP server for AI assistants | Yes (feature access depends on plan) | Yes, free on all plans | Yes, included on Free |
| Import a Typeform | Not offered | Yes, free. Connect your Typeform account (OAuth), bulk import | Yes, free account. Paste a public Typeform link, no Typeform login needed. Read the import guide |
| Try before signing up | Account required to publish | Yes | Yes. Real editor, account needed only to publish |
| Remove branding | Plus ($79/mo) | Pro ($29/mo) | Business ($29/mo) |
| Custom domain | Subdomain from Plus. Own domain on Enterprise | Pro | Not yet |
| Drop-off analytics | Business | Pro | Not yet (advanced analytics coming soon) |
Billed yearly, Typeform Basic, Plus, and Business are shown as $28/mo, $56/mo, and $91/mo. Tally’s pricing page shows yearly billing by default ($24/mo Pro and $74/mo Business, billed yearly as $290 and $890). trulyform Pro is $120 a year and Business $290 a year.
Response counting differs. Typeform counts submitted responses on Free, and its paid partial-response features can also use the allowance. trulyform counts a response once its first answer is saved, even if unfinished. Tally doesn’t cap submissions on any plan and uses a fair use policy instead. These allowances don’t all count the same thing.
Typeform plans and features checked October 26, 2026 on its pricing page, Free plan guide, plan guide, Response limits article, and MCP developer docs. Tally plans and features checked October 26, 2026 on its pricing page, features page, fair use policy, file uploads guide, team collaboration guide, multi-page form guide, partial submissions guide, HubSpot page, MCP guide, Typeform import guide, FAQ, and Zapier guide. Typeform notes it sometimes experiments with pricing, so your account may show different plans. Add-ons are excluded. Offers change. trulyform is independent of Typeform and Tally.
Facts you can quote
Checked
- Typeform Free includes 10 responses per month across all forms and 1 user. (Typeform Help Center, Free plan and What Typeform plan is best for me?)
- Typeform Basic is $39/month billed monthly (billed yearly, shown as $28/mo) for 100 responses and 1 user. (typeform.com/pricing)
- Typeform Plus is $79/month for 1,000 responses and 3 users. Business is $129/month for 10,000 responses and 5 users. (typeform.com/pricing)
- When a Typeform account reaches 100% of its response limit, its forms go into private mode until the next month or an upgrade. (Typeform Help Center, Response limits)
- Typeform has an official MCP server at api.typeform.com/mcp, with access to features depending on plan. (typeform.com/developers/mcp)
- Tally Free includes unlimited forms and submissions within its fair use policy. The policy gives consistently collecting 50,000 submissions a month as an example of heavy use. (tally.so/pricing, tally.so/help/fair-use-policy)
- Tally Pro is $29/month billed monthly or $290/year. Tally Business is $89/month or $890/year. (tally.so/pricing)
- Tally includes payments, signatures, file uploads, logic, Zapier, Make, and webhooks on its Free plan. (tally.so/pricing)
- Tally has no “one question per page” toggle. You add a page break after each question. (tally.so/help/faq)
- Tally’s MCP server is free on all plans. (tally.so/help/mcp)
- Tally imports Typeforms for free by connecting to your Typeform account. Responses don’t transfer. (tally.so/help/how-to-import-forms-from-typeform)
- trulyform Free includes 100 responses a month. Pro is $12/month for 2,000, and Business $29/month for 10,000. Teammates are included on every plan. (trulyform.com/pricing, trulyform.com/tally-alternative)
- trulyform shows one question at a time on every form. It has no payments in forms and one ending screen per form. (trulyform.com/tally-alternative, trulyform.com/guides/typeform-to-trulyform)
When each one is the better choice
When Typeform is the better choice
Typeform is the most complete of the three if you have the budget. Choose it if you need:
- Payments in your form (from Basic)
- Multiple endings for different outcomes, quizzes, or order summaries
- Salesforce, Google Tag Manager, or Meta Pixel (Business), or a large library of native integrations
- Roles and permissions for your team (from Plus)
- Question drop-off reports and AI-powered insights
- Enterprise needs: SSO, HIPAA, a choice of US or EU data center
The tradeoff is price per response. The Free plan has 10 responses a month, and Basic has 100.
When Tally is the better choice
Tally is hard to beat on free value. Choose it if you need:
- Lots of submissions without paying, within fair use
- Payments on a free plan (Stripe)
- Flexible layouts: several questions per page, columns, or forms that read like a document
- Zapier, Make, n8n, and similar tools on Free
- Custom domains, custom CSS, or drop-off analytics for $29/mo (Pro)
- EU data storage (Tally is based in Belgium and stores form data in Europe)
The tradeoffs: you set up one question per screen yourself with page breaks, team members come with Pro, and HubSpot goes through Zapier or Make.
When trulyform is the better choice
trulyform is for small teams that want a Typeform-style form without Typeform prices. Choose it if you want:
- One question at a time on every form, with nothing to set up
- Your whole team on the Free plan, with everyone able to edit every form
- HubSpot built in: create or update a contact for every completed response, on every plan
- A lower paid tier: Pro is $12/mo for 2,000 responses, with partial responses
- MCP on Free, so assistants such as Claude, ChatGPT, and Cursor can build and edit forms, publish when you ask, and read responses
- Try first: open a template in the real editor and only create an account to publish
What trulyform doesn’t do: payments, multiple endings, custom domains (not yet), Zapier or Make, or unlimited free volume. If you need any of those, choose Typeform or Tally.
Switching
From Typeform to trulyform
Paste your published Typeform link. trulyform brings over your questions, answer choices, question images, and theme colors, and flags anything it couldn’t match, such as logic and extra endings. Your Typeform stays as it is, and past responses stay there too.
From Tally to trulyform
There’s no automatic Tally import yet. Open the closest template and paste in your questions. See trulyform vs. Tally
From Typeform to Tally
Tally’s importer connects to your Typeform account and can import several forms at once. (Tally help center)
Good questions
A few things you might wonder.
Still curious? Send us a note or email support@trulyform.com.
Is Tally really free?
Yes. Tally’s Free plan includes unlimited forms and submissions within its fair use policy, along with payments, logic, and file uploads. You pay for Pro ($29/mo) to get branding removal, custom domains, team members, and partial submissions.
Is Typeform worth the price?
If you need payments, Salesforce, roles, drop-off analytics, or enterprise security, it can be. If you mainly need well-designed one-question forms and more responses, Tally or trulyform will cost less. Typeform Basic is $39/mo for 100 responses.
Which one shows one question at a time?
All three can. Typeform and trulyform do it by default. With Tally, you add a page break after each question.
Which is best for teams on a budget?
trulyform includes unlimited teammates on Free. Tally adds team members with Pro ($29/mo). Typeform includes 1, 3, or 5 seats depending on plan.
Which connects to HubSpot?
Typeform and trulyform connect to HubSpot natively. Tally connects through Zapier or Make.
Can AI assistants build forms in all three?
Yes. All three have an MCP server. Tally’s and trulyform’s are included on Free. With Typeform, access to features over MCP depends on your plan.
Can I take payments with trulyform?
No. Use Tally (free) or Typeform (from Basic) for forms that take payments.
Ready to try the one-question format?
Open a template, change the questions, and preview it on your phone. You only need an account when you publish.
More comparisons: trulyform vs. Tally · trulyform vs. Typeform · All comparisons