trulyform vs. Google Forms
A Google Forms alternative
that looks like your brand.
Choose a theme, colors and a typeface, show follow-up questions based on earlier answers, and send responses to Google Sheets, Slack or HubSpot. Edit a template before you sign up.
No account needed to edit. Free includes 100 responses a month.
Where trulyform goes further
Keep the simple start.
Add the details.
Google Forms is free, quick and close to Google Sheets. trulyform is for forms that should look like your business, ask the right follow-up and send answers to more of your tools.
Design that matches your brand.
Start from the Paper, Midnight or Warm theme, then set the background, text and button colors, the typeface and the corner radius. Preview on desktop and phone as you go.
Google Forms lets you set a theme color, a background color, a header image and fonts.
Follow-ups based on any answer.
After any question, show or hide others, make an answer required, or jump ahead. Conditions can check text, numbers, dates, choices and more, and calculations add up prices or scores as people answer.
In Google Forms, you send people to a section based on a multiple choice or dropdown answer.
Responses where you already work.
Connect Google Sheets, Google Drive, Slack, HubSpot, Notion, and Airtable in a few clicks, or send signed webhooks to your own systems. Every integration is included on every plan, Free too.
Google Forms sends responses to Google Sheets. Add-ons and Apps Script connect other tools.
Side by side
Free and familiar,
or more your own.
Both let anyone answer from a link, embed on a website and invite collaborators. Google Forms costs nothing and takes up to 500,000 responses per form. trulyform adds design control, richer logic, calculations and more native integrations.
| Plans and features | Google Forms | trulyform |
|---|---|---|
| Starting a form | Sign in to a Google account | Edit a template without an account Create a free account to publish |
| Design | Theme color, background color, header image and fonts | Themes, colors, typefaces and corner radius Your logo on Business |
| Branching | Go to a section based on an answer Multiple choice and dropdown questions | Rules based on any earlier answer Show, hide, require or jump ahead |
| Calculations | Quiz points and grading | Totals, scores and text values Use the results in later questions |
| File uploads | Respondents sign in to Google Files go to the form owner’s Drive | No sign-in for respondents 10 MB storage on Free, 1 GB on Pro |
| Native integrations | Google Sheets Other tools through add-ons or Apps Script | 6 apps plus webhooks On every plan: Google Sheets, Google Drive, Slack, HubSpot, Notion, and Airtable. |
| Both include | ||
| Website embeds | Embed HTML | Every plan |
| Collaborators | Share with editors | Invite your team on any plan |
| New response emails | Email notifications | Email to the form owner First response right away, then grouped summaries |
| Where Google Forms does more | ||
| Price | Free with a Google account Up to 500,000 responses per form | Free for 100 responses a month Pro: 2,000 for $12 a month |
| Quizzes | Answer keys and automatic grading | Scores with calculations No answer keys or grading |
| Developer tools | Apps Script and Marketplace add-ons | Signed webhooks and an MCP server |
Google Forms plans and features checked October 20, 2026 on its Forms overview, responses guide, question types guide, branching guide, theme guide, quiz guide, add-ons guide, and Apps Script reference. Prices are in USD. Offers can change, and trulyform is independent of Google Forms.
Moving from Google Forms?
Rebuild it
your way.
Open a template, bring your questions over, and see how the form looks before you create an account.
Open a templateNo account needed until you publish.
-
Pick a starting point
Open the template closest to your Google Form, or start with a blank question.
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Bring your questions over
Type or paste each question, paste a list of choices in one go, then add your rules.
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Connect and publish
Create a free account, connect Google Sheets if you like, and share your new link.
There is no automatic Google Forms import yet. Your Google Form and its responses stay in your Google account.
A few things worth knowing
Questions before
you switch?
Have a particular form or workflow in mind?
Talk to usIs trulyform free like Google Forms?
trulyform has an ongoing Free plan with 100 responses a month, logic, calculations, design controls, integrations, and website embeds. Google Forms is free with a Google account and takes far more responses. Pro is $12 a month for 2,000 responses. Unfinished responses use the allowance too.
Do respondents need an account?
Not on trulyform, including for file uploads. Anyone can answer a Google Form too, but respondents must sign in to a Google account to upload files.
Can I send responses to Google Sheets?
Yes. The Google Sheets integration adds a row for every completed response, and can also send the responses you already have. It’s included on every plan.
Can I import my Google Form?
Not yet. trulyform imports published Typeforms today. For a Google Form, open a similar template and paste in your questions.
Can I use my own branding?
You can choose a theme, colors, and a typeface on Free. Business adds your logo and removes trulyform branding. Custom domains are not available yet.
When is Google Forms the better fit?
If you need free forms for very large numbers of responses, quizzes with answer keys and grading, or automation with Apps Script inside Google Workspace, Google Forms is the better fit. trulyform suits lead forms, client intake, surveys, and quote requests that should look like your business.